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Business intelligence software

PRE-IPOmedium risk

Price per share in 2017-2019

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Invest in ThoughtSpot

Investment Idea Details
About the company

ThoughtSpot is a business intelligence and big data analytics platform that helps you explore, analyze, and share real-time business analytics data. ThoughtSpot connects with any on-premise, cloud, big data, or desktop data source. To quickly get results, users only need to enter a query, just as in Google. The platform requires no in-depth technical knowledge: visualization allows for easier analysis and quick report creation.

For the fourth year in a row ThoughtSpot was included in the Forbes 2021 Cloud 100. Gartner included ThoughtSpot in the leaders’ quadrant for Analytics and BI platforms for the years 2019 and 2020, and a Visionary in 2021. The company was also named a winner of the 2021 SaaS Awards Program in the category Best SaaS Product for Business Intelligence or Analytics.

ThoughtSpot was co-founded in 2012 by its CEO Ajeet Singh and six other technical co-founders from Google, Microsoft, Amazon, and Oracle. It is based in Palo Alto, CA and has 14 offices around the world. As of November 2021 the company employs about 580 employees, and among its customers there are Walmart, BT, Hulu, Daimler, 7-Eleven, PetCo and Rolls Royce.

Market Opportunities

The global big data & business analytics market size was valued at $198 billion in 2020 and is projected to reach $684 billion by 2030, growing at a CAGR of 13.5% from 2021 to 2030. This market attracts a lot of attention from both private and public investors: Databricks raised $1.6 billion in August 2021, while Snowflake broke records with its IPO in September 2020. In addition, in June 2019 Tableau was purchased by Salesforce for $15.7 billion.

In January 2020 ThoughtSpot hired its first CFO. Mohit Daswani, formerly the head of finance and strategy at payments company Square Inc., will help manage growth, prepare the company's IT systems and standardize workflows before the IPO.

In 2020 the company closed nearly 20 seven-figure deals, including one of the largest deals ever completed in analytics. ThoughtSpot’s diverse customer portfolio now includes at least one of the top five global companies by revenue in the retail, financial services, telecommunications, technology, and oil and gas industries.


High competition. There are companies that develop and offer similar software; the current market leaders include Microsoft, Tableau, Qlik, Sisense, Looker.

Independent vendors like ThoughtSpot might struggle to maintain their valuations if they can't differentiate themselves from tech giants such as AWS, Google and Microsoft that all offer their own BI products.


ThoughtSpot reported 108% revenue growth for the fiscal year ending January 31, 2020. The company’s annualized bookings run-rate surpassed $100 million and the traction with large enterprises skyrocketed in the fiscal year 2020, with the average expansion deal in excess of $700,000.

In November 2021 ThoughtSpot raised $100 million in venture capital Series F funding round, bringing its total valuation to $4.2 billion. Most recently, the company raised $248 million in August 2019, which at the time brought its valuation to $1.95 billion.

In total over 6 funding rounds ThoughtSpot has raised $674 million from Capital One Ventures, Fidelity, General Catalyst, GIC, Khosla Ventures, Lightspeed Ventures, Sapphire Ventures, Snowflake Ventures and others.

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̴ 2021
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Our risk managers will support you throughout the entire transaction life.


Venture investing is very risky as they involve new or growing companies, and multifold increase in capitalization is expected. We prioritize companies at the pre-IPO stage as they already demonstrate strong financial indicators and plan to go public soon. This approach allows limiting hyper-risks related to insolvency of new companies and substantially increasing profits as compared to investors who buy shares through a subscription just before the IPO.


To buy the OTC stocks, one would need millions of dollars. We gathered a pool of traders and investors allowing everyone interested to join similar transactions with as much as $10.


United Traders is experienced in minimizing risks but a future investor should be aware of all risk types:

  • Illiquidity. There is a possibility that early exit from this investment will take more than 1 month.
  • Asymmetric information. Management and current investors have access to more internal information about the company than other market participants.
  • Time uncertainty. There is no information regarding next financing round or exit strategy timeframe (IPO or M&A).
  • Share dilution. The issue of additional shares by a company may reduce the value of shares of existing investors.

Invest in ThoughtSpot

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