KeepTruckin rebrands as Motive

Now the company provides hardware and software applications outside of just trucking and logistics.

Along with the rebranding, the company is launching its Automated Operations Platform that combines IoT hardware with AI-powered applications.

Thе website is now available at gomotive.com, the app has changed its name to Motive Fleet.

Motive serves more than one million drivers and over 100,000 businesses. “We started KeepTruckin in 2013 with a mission to bring the trucking industry online, but today our technology is used by a wide range of industries including construction, oil and gas, passenger transport and more. We changed our name to reflect the diversity of customers we serve,” said CEO Shoaib Makani.