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Fleet management platform

OTCmedium risk

Money raised in 2017-2019

Company income
$18 mln
$50 mln
$149 mln
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Invest in Motive

Investment Idea Details
About the company

Motive (formerly KeepTruckin) was founded in 2013 to serve the trucking industry. But today the company provides hardware and software to industries ranging from construction, oil and gas to distribution, moving and storage. Motive serves over 120,000 businesses and more than one million drivers and employs 2,400 people worldwide.

The company provides cutting-edge technology leveraging the latest advances in artificial intelligence and computer vision for vehicle-related businesses – spanning video-based driver safety, Electronic Logging Device (ELD) compliance, GPS tracking, dispatching, and fuel and maintenance.

Market Opportunities

According to a Motive release, the global middle class has tripled in the past 20 years to more than 1.7 billion people. As incomes rise, so does consumption, and expectations for quality, reliability and speed of delivery are higher than ever. This exponential growth in demand combined with continuously rising expectations is putting unprecedented strain on the industries that power the physical economy – agriculture, manufacturing, construction, field services, trucking and logistics.

The physical economy accounts for about 50% of global GDP, and yet it is largely ignored by the technology industry. To modernize the physical economy, Motive is focusing on the Internet of Things (IoT) and artificial intelligence. The global IoT market is projected to grow from $478.36 billion in 2022 to $2,465.26 billion by 2029 at a CAGR of 26.4% over the forecast period.


The trucking industry, which remains a major market for Motive, has suffered because of the pandemic. Freight companies experienced constant fluctuations in demand and were unable to forecast operations effectively, incurring significant losses because of it.

As the company's customer base expands, so does its list of competitors. Motive competes with such major players in the trucking optimization product market as Ontruck, Convoy, CargoX, Flexport. It also competes with software providers for agriculture, manufacturing, construction, gas and oil industries, and others.

Financials and Valuation

Since its foundation in 2013, the company has carried out 7 investment rounds and raised $417 million. Investors include Google Ventures (invested in Uber, Lemonade, Slack) and Index Ventures (invested in Datadog, Slack, Etsy).

In June 2021, Motive raised $190 million from G2 Venture Partners, IVP and Scale Venture Partners and funds managed by BlackRock and others valuing the company at $2.3 billion. The previous round in April 2019 was valued at $1.4 billion.

Currently, there is no revenue data on Motive in open sources. Despite the pandemic's effects, the company said it has experienced 70% annual growth, largely due to expansion into new markets.

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̴ 2021
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Venture investing is very risky as they involve new or growing companies, and multifold increase in capitalization is expected. We prioritize companies at the pre-IPO stage as they already demonstrate strong financial indicators and plan to go public soon. This approach allows limiting hyper-risks related to insolvency of new companies and substantially increasing profits as compared to investors who buy shares through a subscription just before the IPO.


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  • Illiquidity. There is a possibility that early exit from this investment will take more than 1 month.
  • Asymmetric information. Management and current investors have access to more internal information about the company than other market participants.
  • Time uncertainty. There is no information regarding next financing round or exit strategy timeframe (IPO or M&A).
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Invest in Motive