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$18 mln$50 mln$149 mln


Fleet management platform
Medium risk

Money raised in 2017-2019

Invest in KeepTruckin

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Investment Idea Details
About the company

KeepTruckin’s software is intended to bring the antiquated trucking industry into the digital age. Its platform provides electronic logs and fleet management tools, including GPS tracking and driver performance monitoring for fleet managers and dispatchers to track and communicate with their drivers.

The KeepTruckin ELD is the easiest to use and most affordable electronic logging system in the market. KeepTruckin says it has more than one million registered drivers and 250,000 connected trucks on its platform. The company is backed by Google Ventures and Index Ventures.

Market Opportunities

Trucking is the foundation of the American economy. More than 70% of all freight is moved over the road in a truck.

Trucking is forecasted to be a $1 trillion industry by 2024 and is the backbone of the global economy, yet has been underserved by technology but change is coming and KeepTruckin is at the leading edge.


KeepTruckin competes in the fleet management solutions market and faces strong competition from a number of firms such as Ontruck, Convoy, CargoX. This may negatively affect its long-term viability and stock price.

The business activities of KeepTruckin KeepTruckin's are directly related to the trucking industry. In the event of a drop in the business activity and/or economic recession, this market may be adversely affected, which will negatively impact the performance of KeepTruckin.

The data on the company's revenue and its growth forecast were taken from publicly available sources and may not reflect the reality.

Financials and Valuation

KeepTruckin has raised a total of $227.3M in funding over 6 rounds.

In 2018 KeepTruckin increased its annual recurring revenue by 80X to become one of the fastest growing SaaS companies ever. Revenues surpassed $60 million in 2018, and are expected to more than triple in 2019.

In April 2019 KeepTruckin raised $149M at $1.25B valuation. Shares of KeepTruckin are now trading at $4.6 per share, which implies valuation of $1.2B. Given the rapid development of trucking industry, we expect the company to raise a new funding round in 2021 at $2.5B+ valuation.

How Venture Investments Work
1. Searching for Companies

United Traders analysts are in continuous search for OTC offers studying financial reporting, companies’ businesses, their future plans, analyzing them as potential acquisition targets or estimating prospective multifold capitalization increase as well as considering risks that may hinder business growth. The best ideas are offered to our investors.

25 Sep
Minimum Amount
1 share
2. Buying shares

As part of our service for purchasing shares on the over-the-counter market (pre-IPO, OTC), for its traders and investors United Traders buys units in funds that own equity stakes in private companies. These funds make early-stage investments in private companies or acquire equity stakes from employees of such companies.

Shares Outstanding
3. Public Offering

United Traders will have shares at its disposal after the IPO. The shares can be sold after the established 6-month Lock-up period. Alternatively, the shares can be hedged for the above period. Prior to the company going public United Traders look for exit options in the OTC market. If we find a great offer, we sell the shares.

Public Offering Date
Estimated Gains
4. Taking profit

After the Lock-up period is over, the investment in pre-IPO or OTC will be automatically closed, and generated profits are credited to your account less the applicable UT fees. We offer an opportunity for investors with over $100,000 invested in a specific idea to search for a counterpart in the OTC market individually and to take profits before the company goes public and thereby exiting the trade prior to the Lock-up period expiration.

̴ 2021
Early Exit

Although it is prohibited to sell shares within the Lock-Up period, our traders find ways to take profits for our investors using various financial instruments: forwards, options, short selling trades, etc.

For an investor the above means that the pre-IPO or OTC investment may be exited after paying a part of its value, usually around 15% which is caused by highly-priced instruments used to close the position. To do so, you should press the respective button in your members area as soon as it becomes active.

The exiting process is similar to making a new investment. You submit a request, we execute it within 1 business day, and your investment is closed at the current exchange price.



3.5% of the share purchase amount. The fee is charged at confirmation of your investment bid.


0.5% of the share sell amount after the trade. The fee is charged at the investment exit.


20% of the profit gain. The fee is charged only if the trade is profitable at the time of exiting.


Usually a 15% fee is charged subject to the actual situation at the exchange. The fee is calculated individually for each investment.

What Are the Benefits of Investing with United Traders?


Our risk managers will support you throughout the entire transaction life.


Venture investing is very risky as they involve new or growing companies, and multifold increase in capitalization is expected. We prioritize companies at the pre-IPO stage as they already demonstrate strong financial indicators and plan to go public soon. This approach allows limiting hyper-risks related to insolvency of new companies and substantially increasing profits as compared to investors who buy shares through a subscription just before the IPO.


To buy the OTC stocks, one would need millions of dollars. We gathered a pool of traders and investors allowing everyone interested to join similar transactions with as much as $10.


United Traders is experienced in minimizing risks but a future investor should be aware of all risk types:

  • Illiquidity. There is a possibility that early exit from this investment will take more than 1 month.
  • Asymmetric information. Management and current investors have access to more internal information about the company than other market participants.
  • Time uncertainty. There is no information regarding next financing round or exit strategy timeframe (IPO or M&A).
  • Share dilution. The issue of additional shares by a company may reduce the value of shares of existing investors.

Invest in KeepTruckin

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