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    Invest in IPO Lemonade

    This investment idea is no longer available. New applications are not accepted

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    Investment Idea Details
    The Company

    Lemonade (LMND) is rebuilding insurance from the ground up on a digital substrate and an innovative business model. By leveraging technology, data, artificial intelligence, contemporary design, and behavioral economics, Lemonade is making insurance more delightful, more affordable, more precise, and more socially impactful.

    Lemonade has built a vertically-integrated company with wholly-owned insurance carriers in the United States and Europe, and the full technology stack to power them. A two minute chat with AI Maya bot is all it takes to get covered with renters or homeowners insurance, and Lemonade expects to offer a similar experience for other insurance products over time. Claims are filed by chatting to another bot, AI Jim, who pays claims in as little as three seconds.

    Market Opportunity

    Insurance is one of the largest industries in the world. Property, casualty, and life insurance premiums amount to approximately $5 trillion globally, and account for 11% of gross domestic product in the United States. As a whole, property and casualty (P&C) insurance represents $1.6 trillion in premiums (about one-third of the insurance industry) and remains one of the few industries that has yet to be disrupted.

    In the United States, 12 of the Fortune 100 companies are insurance companies, and their average age is about 125 years old. More remarkably, while the world's top insurance companies each generate over $100 billion in revenue, no single company has a market share greater than 4%, underscoring the sheer scale of the industry.


    Lemonade has a history of losses and may not achieve or maintain profitability in the future.

    Denial of claims or failure to accurately and timely pay claims could materially and adversely affect business, financial condition, results of operations, and prospects.

    The novelty of Lemonade business model makes its efficacy unpredictable and susceptible to unintended consequences.


    The company is growing rapidly. Over the past 12 months (at the end of March 2020), Lemonade's annual revenue was $ 82.5 million. The company's revenue is growing at 138% year-on-year. Over the past year, the company has increased the number of its customers by 2 times. Lemonade products are used by more than 700 thousand people.

    Lemonade plans to raise $ 270 million, with an IPO price range of $ 23–26. The company's IPO market capitalization will be about $ 1.3 billion. Lemonade is the first technology insurance company to become public. Like many technology companies, Lemonade will be valued relative to its future annual revenues. Given the company's growth rate, NTM revenues will be about $ 170 million. The average Forward EV / Revenue is about 10x. Thus, the enterprise value can reach $ 1.7 billion, while the equity value will be $ 2.2 billion. This investment idea has a medium return potential - up to 40%.

    How IPO Investments Work
    1. Collection of funds

    2-3 weeks before the start of the company publishes information about the opening of trading: financial statements for 3 years, a description of the company's business, plans for the future, as well as the risks that management sees in their own business. We analyze such offers and publish the best ones. Investors apply for deposits. Before the deadline for applications, you can change the request or cancel it.

    27 Jun
    Threshold amount
    2. Buy shares

    We submit one large application for the purchase of shares by pre-subscription with reduced price to large investors. The application may be rejected in part or in full. Over the past three years, our applications have been rejected only three times. The next day, or every other day, we'll know at what price and at what percentage the order is executed, and we'll post it on «The my investment page».

    Submit applications before
    30 Jun
    3. Start Bidding

    The price of shares is rising from the first day due to the demand of investors deprived of the opportunity to buy shares before trading. Most of the stocks we've been recommending buying over the past three years have been starting to trade on the stock exchange at tens of percent higher than the price at which customers bought the shares. There comes a Lock up period when it is forbidden to sell shares purchased by subscription. Typically lasts 3 months.

    Start Bidding
    02 Jul
    Return forecast
    4. Receiving profit

    After the expiration of the Lock Up period, the investment is automatically closed and the investor receives a profit on account of the deduction commissions UT. You can always view the results of your past investments in investment archive.

    05 Oct
    Early profit fixation

    Although no shares are allowed to be sold during the lock-up period, our traders seek to offer investors fixed profit by way of using various financial instruments, including forwards, options, short positions etc.

    From the investor’s point of view this means that he or she may close an investment by paying a certain part of its value (as a rule, approximately 15 percent). This is due to high prices for the instruments which are employed to ensure availability of fixed profit. As such, you shall press any relevant button in the Investor Account as soon as it is active.

    The closing procedure is similar to commencement of investment business. You shall file a bid which is executed within a business day by UT. So, your investment is closed at the price currently prevailing on the stock exchange. However, we rarely recommend using this feature, since upon expiry of an applicable lock-up period the average performance is higher.



    3 per cent of the share price. This fee is charged as soon as your investment bid is confirmed.


    1.75 per cent of the purchase price paid for your shares as soon as trading is closed. This fee is charged upon closure of any relevant investment.


    20 per cent of the profit your derive. This fee is charged only if you show positive performance as of the moment any relevant investment is closed.


    Usually, 15 per cent (depends on the stock exchange environment). It is calculated per each investment individually.

    Advantages Enjoyed by Those Investing with United Traders


    Our risk managers ensure proper support throughout the entire transaction. Moreover, you may call them on +7 495 646-15-57 or 8 800 333-66-81 or visit our office, if a more detailed discussion is needed.


    Such an approach allows it to limit extra risks related to bankruptcy of start-ups and considerably increase profit vs investors purchasing shares on open Market.


    Millions of dollars are required to buy shares on a subscription basis. We have generated a pool of traders and investors which enables any newbie to participate in any transaction as aforesaid by investing just USD50 or more.

    Invest in IPO Lemonade

    This investment idea is no longer available. New applications are not accepted

    View more ideas