All Investment Ideas
$45 mln$79 mln

IPO Sprout Social

Social Media Management Solutions
High risk

Revenues in 2017-2018

Invest in IPO Sprout Social

This investment idea is no longer available. New applications are not accepted

View more ideas
Investment Idea Details
The Company

Sprout Social (SPT) designs, develops and operates a web-based comprehensive social media management tool enabling companies to manage and measure their online presence.

Currently, more than 23,000 customers across 100 countries rely on SPT platform to reach larger audiences, create stronger relationships with their customers and make better business decisions.

Market Opportunity

According to the report by Technavio, the global social media management software market is poised to grow by 14% annually over the next 5 years.

The Asia-Pacific market is forecast to grow at a steady pace of 32% annually in the near future.


SPT platform and products are dependent on APIs built and owned by third parties, including social media networks, and, if they lose access to data provided by such APIs or the terms and conditions on which they obtain such access become less favorable, business could suffer.

The company is unprofitable and may not be able to achieve or sustain profitability in the future, which could lead to decline in share price.

SPT faces significant competition which may adversely affect ability to add new customers, retain existing customers and grow business.


The company's revenue is growing at a slower pace - over the past 12 months, it has amounted to $96 million, up 29% in the last quarter year-to-year.

Through an IPO, SPT plans to raise $160 million at a valuation of $900 million, the P/S ratio comes down to 10x. At the beginning of December, the average P/S ratio for the industry is 14x. The company’s growth rates are below the industry average – by 29% year-to-year. We expect SPT's market capitalization after IPO to be $1.2 billion. The expected return on investment is 30%.

How IPO Investments Work
1. Collection of funds

2-3 weeks before the start of the company publishes information about the opening of trading: financial statements for 3 years, a description of the company's business, plans for the future, as well as the risks that management sees in their own business. We analyze such offers and publish the best ones. Investors apply for deposits. Before the deadline for applications, you can change the request or cancel it.

09 Dec
Threshold amount
2. Buy shares

We submit one large application for the purchase of shares by pre-subscription with reduced price to large investors. The application may be rejected in part or in full. Over the past three years, our applications have been rejected only three times. The next day, or every other day, we'll know at what price and at what percentage the order is executed, and we'll post it on «The my investment page».

Submit applications before
11 Dec
3. Start Bidding

The price of shares is rising from the first day due to the demand of investors deprived of the opportunity to buy shares before trading. Most of the stocks we've been recommending buying over the past three years have been starting to trade on the stock exchange at tens of percent higher than the price at which customers bought the shares. There comes a Lock up period when it is forbidden to sell shares purchased by subscription. Typically lasts 3 months.

Start Bidding
13 Dec
Return forecast
4. Receiving profit

After the expiration of the Lock Up period, the investment is automatically closed and the investor receives a profit on account of the deduction commissions UT. You can always view the results of your past investments in investment archive.

16 Mar
Early profit fixation

Although no shares are allowed to be sold during the lock-up period, our traders seek to offer investors fixed profit by way of using various financial instruments, including forwards, options, short positions etc.

From the investor’s point of view this means that he or she may close an investment by paying a certain part of its value (as a rule, approximately 15 percent). This is due to high prices for the instruments which are employed to ensure availability of fixed profit. As such, you shall press any relevant button in the Investor Account as soon as it is active.

The closing procedure is similar to commencement of investment business. You shall file a bid which is executed within a business day by UT. So, your investment is closed at the price currently prevailing on the stock exchange. However, we rarely recommend using this feature, since upon expiry of an applicable lock-up period the average performance is higher.



3 per cent of the share price. This fee is charged as soon as your investment bid is confirmed.


1.75 per cent of the purchase price paid for your shares as soon as trading is closed. This fee is charged upon closure of any relevant investment.


20 per cent of the profit your derive. This fee is charged only if you show positive performance as of the moment any relevant investment is closed.


Usually, 15 per cent (depends on the stock exchange environment). It is calculated per each investment individually.

Advantages Enjoyed by Those Investing with United Traders


Our risk managers ensure proper support throughout the entire transaction. Moreover, you may call them on +7 495 646-15-57 or 8 800 333-66-81 or visit our office, if a more detailed discussion is needed.


Such an approach allows it to limit extra risks related to bankruptcy of start-ups and considerably increase profit vs investors purchasing shares on open Market.


Millions of dollars are required to buy shares on a subscription basis. We have generated a pool of traders and investors which enables any newbie to participate in any transaction as aforesaid by investing just USD50 or more.

Invest in IPO Sprout Social

This investment idea is no longer available. New applications are not accepted

View more ideas