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    $219 mln$435 mln$915 mln

    IPO Peloton

    Largest interactive fitness platform
    High risk

    Total revenues in 2017-2019

    Invest in IPO Peloton

    This investment idea is no longer available. New applications are not accepted

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    Investment Idea Details
    The Company

    Peloton is the largest interactive fitness platform in the world with a loyal community of more than 1.4 million members. The Company pioneered connected, technology-enabled fitness and the streaming of immersive, instructor-led boutique classes to its Members anytime, anywhere.

    Peloton is a fast-growing and scaled fitness platform. For fiscal 2017, 2018, and 2019 the company generated total revenue of $218.6 million, $435.0 million, and $915.0 million, respectively, representing 99.0% and 110.3% year-over-year growth.

    Market Opportunity

    According to a 2018 report by the Global Wellness Institute, the total global spend on the wellness industry in 2017 was $4.2 trillion, of which the global fitness and certain categories of wellness, including meditation and yoga, spend represented nearly $600 billion.

    According to Peloton research, their total market is 67 million households, of which 45 million are in the United States. With approximately 577,000 Connected Fitness Products sold globally as of June 30, 2019, the company is approximately 4% penetrated in their target market of 14 million households.


    The company is unprofitable and may not be able to achieve or sustain profitability in the future, which could lead to decline in share price.

    The market for Peloton products and services is still in the early stages of growth and if it does not continue to grow, grows more slowly than the company expects, or fails to grow as large as Peloton expects, their business, financial condition, and operating results may be adversely affected.


    Peloton has raised a total of $994.7M in funding over 8 rounds. The company was valued at $4B in their latest funding round in August 2018. Company’s revenue over the last twelve months is $915M with quarterly revenue growth YoY of 109.5%.

    During IPO Peloton is expected to raise $1.1B at of $8.1B valuation (+100% to the last funding round). While there is no public company to compare with, given this steep growth trajectory this price is reasonable for a technology company. Peloton demonstrates impressive growth of financial and key business metrics and operates on the huge market. Given these and other factors, this IPO should receive a high interest from investors.

    How IPO Investments Work
    1. Collection of funds

    2-3 weeks before the start of the company publishes information about the opening of trading: financial statements for 3 years, a description of the company's business, plans for the future, as well as the risks that management sees in their own business. We analyze such offers and publish the best ones. Investors apply for deposits. Before the deadline for applications, you can change the request or cancel it.

    19 Sep
    Threshold amount
    2. Buy shares

    We submit one large application for the purchase of shares by pre-subscription with reduced price to large investors. The application may be rejected in part or in full. Over the past three years, our applications have been rejected only three times. The next day, or every other day, we'll know at what price and at what percentage the order is executed, and we'll post it on «The my investment page».

    Submit applications before
    24 Sep
    3. Start Bidding

    The price of shares is rising from the first day due to the demand of investors deprived of the opportunity to buy shares before trading. Most of the stocks we've been recommending buying over the past three years have been starting to trade on the stock exchange at tens of percent higher than the price at which customers bought the shares. There comes a Lock up period when it is forbidden to sell shares purchased by subscription. Typically lasts 3 months.

    Start Bidding
    26 Sep
    Annual return forecast
    4. Receiving profit

    After the expiration of the Lock Up period, the investment is automatically closed and the investor receives a profit on account of the deduction commissions UT. You can always view the results of your past investments in investment archive.

    03 Jan
    Early profit fixation

    Although no shares are allowed to be sold during the lock-up period, our traders seek to offer investors fixed profit by way of using various financial instruments, including forwards, options, short positions etc.

    From the investor’s point of view this means that he or she may close an investment by paying a certain part of its value (as a rule, approximately 15 percent). This is due to high prices for the instruments which are employed to ensure availability of fixed profit. As such, you shall press any relevant button in the Investor Account as soon as it is active.

    The closing procedure is similar to commencement of investment business. You shall file a bid which is executed within a business day by UT. So, your investment is closed at the price currently prevailing on the stock exchange. However, we rarely recommend using this feature, since upon expiry of an applicable lock-up period the average performance is higher.



    3 per cent of the share price. This fee is charged as soon as your investment bid is confirmed.


    1.75 per cent of the purchase price paid for your shares as soon as trading is closed. This fee is charged upon closure of any relevant investment.


    20 per cent of the profit your derive. This fee is charged only if you show positive performance as of the moment any relevant investment is closed.


    Usually, 15 per cent (depends on the stock exchange environment). It is calculated per each investment individually.

    Advantages Enjoyed by Those Investing with United Traders


    Our risk managers ensure proper support throughout the entire transaction. Moreover, you may call them on +7 495 646-15-57 or 8 800 333-66-81 or visit our office, if a more detailed discussion is needed.


    Such an approach allows it to limit extra risks related to bankruptcy of start-ups and considerably increase profit vs investors purchasing shares on open Market.


    Millions of dollars are required to buy shares on a subscription basis. We have generated a pool of traders and investors which enables any newbie to participate in any transaction as aforesaid by investing just USD50 or more.

    Invest in IPO Peloton

    This investment idea is no longer available. New applications are not accepted

    View more ideas